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What does "intent" mean in this context? Is it about finding a specific movie the user already knows, or discovering new content that might be relevant?

If a user has a clear goal—such as finding a particular movie—they can search by genre, keywords, or actors. However, recommendations on Netflix serve a different purpose: they help users who are unsure of what they want to watch by guiding them toward potentially interesting content.

Choice overload is a valid concern, but would limiting recommendations to a "top 5" really improve the experience? That approach might work for some, but others would likely feel constrained. I believe an unlimited scroll allows a wider range of users to find something that truly interests them. The key challenge isn't the number of options but how well recommendations align with individual preferences.

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Tetiana Sydorenko
Tetiana Sydorenko

Written by Tetiana Sydorenko

Product Designer @ Red Sift • Human-AI interaction and cyberpsychology geek • Say Hi https://www.linkedin.com/in/t-sydorenko/

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